By  on July 12, 2011

After nearly a quarter-century of wholesaling casual Bohemian chic apparel, Johnny Was has branched into retail.

The Los Angeles-based company tested the retail waters last year with a 1,440-square-foot store opened in August at the renovated Santa Monica Place. Convinced by the success of that location, which bested the shopping center’s roughly $1,000 sales per square foot annual average by at least $200, Johnny Was decided to open a second, 1,500-square-foot shop on June 26 at lifestyle center The Grove in a prime spot previously occupied by M. Fredric.

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