By  on January 2, 2013

Joie is ramping up retail.

After ending a decade-long stay on the U.S. retail sidelines last year with a store on Madison Avenue in New York, the Los Angeles-based contemporary brand is embracing retail with plans to expand to as many as 15 stores in the country next year. As part of those plans, Joie has opened second locations in New York and California on Wooster Street in SoHo and Melrose Avenue in West Hollywood, respectively, to bring its total number of U.S. stores to four.

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