NEW YORK — Joor, the online wholesale fashion marketplace, said Thursday it raised $15 million in Series B funding.
The round was led by Canaan Partners, with contributions from Advance Publications, parent company of Condé Nast and its Fairchild Fashion Media division, as well as existing investors Battery Ventures, Forerunner Partners and Lerer Ventures. Through its Web site at jooraccess.com, an iPad app and a soon-to-be-launched iPhone app, Joor’s goal is to streamline — and digitize — the buying process, enabling a seamless connection between brand and retailer.
“This investment enhances FFM’s ever-growing portfolio of services offered to the fashion community, specifically in relation to connecting brands with retailers and buyers,” said Gina Sanders, president and chief executive officer of Fairchild, which includes WWD and Style.com. “This exemplifies Style.com’s intensifying interest in commerce solutions for the industry and consumers.”
Joor offers data and real-time analytics to both buyer and seller and eliminates paperwork and manual data entry.
The company connects 40,000 retailers — from Barneys New York to Lane Crawford to Net-a-porter — with more than 600 designers. Brands like Rag & Bone, 3.1 Phillip Lim and See by Chloé upload line sheets, and buyers conduct the entire buying process from the Joor platform.
“We want to expand our sales offices around the world,” said Mona Bijoor, Joor ceo. “Currently, we have offices in New York, Los Angeles and Milan, but we really should have offices in Paris, London, Tokyo and we need to start thinking about China.”
Bijoor said the product and technology team has 15 staffers now and would be doubled.
Joor launched in March 2010 and raised its Series A funding of $5.5 million in July 2011.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye