By  on June 19, 2013

Today, e-commerce-only fashion companies are nothing new, but three years ago, when Josh Berman and Diego Berdakin were conceptualizing BeachMint, many said it couldn’t be done. As the serial entrepreneurs saw it, they just needed to create intent to buy.

“One of the things that made us start this business is the shift from ‘search’ to ‘push.’ There’s a lot of things the Internet did really well in e-commerce 1.0. If you knew what you wanted, it was a great fulfillment vehicle. Obviously Amazon has been the winner in that game, but they haven’t done a great job of creating purchase intent,” said Berdakin.

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