By  on April 3, 2014

Worldly and wired. Expressing personal style and identity through fashion. Shopping categories never shopped before.

That’s a snapshot of the archetypal Bergdorf Goodman Men customer, according to Joshua Schulman, the president of Bergdorf Goodman. “Today’s men’s luxury customer is no longer one-lifestyle-fits-all,” said Schulman. “The captain of industry — he is still our core customer — is thankfully more discrete and chic than the late Eighties. He still wears a suit and tie ever day and requires ultimate sartorial expression. But affluence no longer equals formality.”

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