By  on April 23, 2009

Juicy Couture is winding down its men’s business, Dirty English, and the last shipment will be for fall.

“We need to focus on more strategic, existing categories,” Juicy Couture president Edgar Huber told WWD, explaining the decision. “We have so much potential in intimates, in kids, in international, in women’s wear. We need to focus our resources on categories that are closer to the brand essence. We’re thinking about relaunching it eventually, but right now we’re focused on categories with an immediate return on investment.”

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