Juicy Couture for Urban Outfitters, a limited-edition collection offering Juicy’s signature tracksuits, tees and intimates, will hit select Urban Outfitters stores globally and the web site on Feb. 13.
The collection will go into 70 doors across the U.S. and Canada, including New York, Los Angeles, Miami, San Francisco, Montreal, Toronto, Honolulu, Vancouver and Brooklyn.
Juicy Couture, for years a fixture in the contemporary area of department and specialty stores, and a forerunner of the ath-leisure craze, has been making a comeback at stores around the country and abroad.
The Juicy-Urban Outfitters collaboration launches with an exclusive campaign featuring singer, songwriter and dancer Tinashe photographed by Petra Collins. Ads will appear on social and digital channels throughout the month.
The 14-piece offering consists of both women’s apparel and intimates, retailing from $39 to $199. The collection features a pullover hoodie with matching stirrup pants, velour jackets with coordinating track pants, cropped zip hoodie with matching shorts, jumpsuits, rompers, a long-sleeved T-shirt, a short-sleeved T-shirt, bandeau bras and a body suit. Styles are branded with the classic J-zip, the Juicy Couture logo and playful Juicy messaging.
“The Juicy customer looks to Urban Outfitters for the latest fashion direction making it a perfect partner for the brand,” said Nick Woodhouse, president and chief marketing officer of ABG, owner of Juicy Couture.
Joanna Ewing, global executive creative director, brand imagery and marketing, Urban Outfitters, added, “Urban Outfitters has found great success in our collaborations with brands that are embracing the nostalgia factor. The Juicy Couture for Urban Outfitters collection allows us to curate the iconic tracksuit style of the early Aughts for today’s customer and we think Tinashe is the perfect face to introduce the collection to a new generation.”
To launch the line, Tinashe will perform at a special event in partnership with Juicy Couture at Urban Outfitters’ Space 15 Twenty in Los Angeles on Saturday. The performance begins at 8 p.m. PST, with doors opening at 6 p.m. PST for customers to shop the collection early and receive complimentary embroidery with any purchase from the collection.
As reported, net sales at Urban Outfitters rose 2 percent in the fourth quarter ended Jan. 2, 2107, to $1.03 billion from $1.01 billion in the fourth quarter of 2016. Net sales for the year gained 3 percent to $3.5 billion from $3.4 billion last year.