PARIS — Hennes & Mauritz is continuing its drive into Asia.
The Swedish fast-fashion retailer on Wednesday said it would open its first store in South Korea in spring 2010. The move follows its foray into Japan last year and into China in 2007.
After the 28,000-square-foot store in Seoul’s Myungdong business district, H&M plans to secure additional locations in the Seoul area.
“We look forward to establishing in South Korea,” H&M chief executive officer Rolf Eriksen stated Wednesday. “We have positive experiences from our establishments in Japan, Hong Kong and China and see South Korea as a natural consecutive step. South Korea has 49 million inhabitants, of which 23 million are in the Seoul area, with a great interest in fashion and purchasing power.”
In China, H&M will open five stores this spring, including two in Beijing, two more in Shanghai and one on Hong Kong’s Canton Road. The company added six stores in China last year, bringing its countrywide count to 13, through which it generated sales of 881 million Swedish krona, or $137.5 million at average exchange, in 2008.
H&M’s first Beijing location will open on April 23 to coincide with the launch of its latest designer collaboration with Matthew Williamson.
It’s a strategy H&M has used before. After its Ginza flagship in September 2008, H&M timed its second Tokyo opening with last November’s launch of a special collection designed by Comme des Garçons creative director Rei Kawakubo, a collection it also sold at 10 Corso Como in Seoul. Sales in the two stores reached 198 million Swedish krona, or $27.2 million, in fourth-quarter 2008, beating expectations and making them among H&M’s most successful openings ever, the company said. Two more stores are planned for fall: one in Shinjuku and another in Shibuya.
Elsewhere, H&M is continuing its expansion in the Middle East, with its first store in Lebanon planned for this fall, followed by stores in Israel in 2010.
In total, H&M, which operated 1,741 stores at the end of January, plans to open 225 stores globally during 2009.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews