By  on February 2, 2012

TOKYO — Japanese women are famous for their intricate multistep skin care rituals involving several products, while their counterparts in the Western world are more likely to go for the simpler, quicker route with fewer items.

Japan’s Kanebo is out to change that. This week, the company’s Sensai brand is rolling out a new product it bills as a “first-step moisturizer” to the U.S. and 41 other countries in Europe, the Middle East and South Africa.

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