By  on May 9, 2007

LONDON — Donna Karan has a new home in London, right around the corner from her former Bond Street store.

The designer has moved her London flagship to an 18th-century Georgian townhouse at 46 Conduit Street, near Vivienne Westwood, Connolly and London label PPQ.

The new, 6,000-square-foot space is smaller and more intimate than the Bond Street store and boasts original decorative moldings, fireplaces and a sweeping staircase that joins the three floors.

"Donna really wanted to create a more exclusive, personal place," said Patti Cohen, executive vice president of marketing and communications for Donna Karan International. "It's warm, cozy and inviting " very Donna."

Cohen added that the designer was planning smaller events, such as dinners, to inaugurate the new space and would likely have an official opening in the fall.

The ground floor, which showcases the daywear collection, has black plaster walls, travertine floors and a walled, open-air terrace in the back, decorated with bamboo trees.

The first floor, which also stocks the daywear collection, has white walls, dark stained mahogany floors, original fireplaces and French windows opening onto the street. Between the floors, on the landing, architects carved a small display room out of a former service space.

Cohen said the little room would showcase merchandise ranging from fragrances to jewelry and handbags, and special installations.

The top floor houses the eveningwear collection and is more contemporary, with a sleek gold fireplace inserted into the historic mantle.

Throughout the store, there are suspended hang bars and shelves that float off walls. Fixtures are made of a combination of dark-stained solid wood that has been hand-worked and natural brass that will take on a patina naturally over time.

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