Skin care expert Kate Somerville is aiming to improve complexions everywhere with two new skin care kits and a book this fall.
First up is Somerville’s Complexion Correction Kit, due in September. A three-step treatment system that is intended to even out skin tone, age spots and freckles, the $195 kit includes a 2-oz. brightening cream with botanical extracts and retinol to stimulate cell renewal and alpha-arbutin to help prevent new spots from developing; a 1-oz. Brightening Mask with fruit acids, Vitamin C and Alpha Arbutin, and a 0.5-oz. Brightening Spot Treatment. A sunscreen sample is also included. In November, the company will begin selling Celebrate ExfoliKate, a $165 kit that includes a 5-oz. size of Somerville’s ExfoliKate for the face — a mixture of papain, pumpkin and bromelain enzymes designed to exfoliate the skin gently — and a 5-oz. body version of ExfoliKate.
Somerville, founder of the skin care company that bears her name, began formulating products 12 years ago and now has 37 stockkeeping units. “I don’t add anything unless I believe it represents a true point of difference,” she said, adding that she believes stem cell and hormone replacement formulas, which she is researching, are the next big wave in skin care.
Somerville’s just-released book, “Complexion Perfection,” features advice for all skin types and her program for achieving healthy skin. It retails for $27.95.
These products join several recent introductions. They include Neck Tissue Repair — a sister product to Somerville’s Deep Tissue Repair Cream — which launched earlier this month and retails for $150 for 1.7 oz.; SPF 55 Serum Tinted Sunscreen, which hit shelves in July and retails for $45 for 2 oz., and CytoCell Dermal Energizing Treatment, powered by a synthetic peptide called P-199, intended to improve skin tone and radiance and the appearance of fine lines and wrinkles, $150 for 1.7 oz.
Somerville’s products are currently sold in about 200 specialty store doors, including Neiman Marcus, Nordstrom and Sephora; on katesomerville.com, and on QVC.
While executives declined to discuss sales projections, industry sources estimated that the new products would generate retail sales of about $2 million in their first year on counter.
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