TOKYO — Kate Spade Saturday opened its first freestanding store this weekend, appropriately enough on its namesake day.
Kate Spade’s new accessibly priced lifestyle brand makes its debut in a prime spot on Tokyo’s trendy Cat Street in the Omotesando district, just across a narrow path from Ralph Lauren’s massive flagship and a heavily trafficked Marc by Marc Jacobs store.
The 2,420-square-foot boutique features a glass facade, a counter serving Sigmund’s Pretzels and airy interiors heavy on sunny yellow, the brand’s signature hue.
Kyle Andrew, senior vice president, brand director at Kate Spade Saturday, said it made sense to open the brand’s first store in Japan, Kate Spade’s second-largest market after the United States. She noted that Kate Spade has a high level of name recognition in the country that the company wants to capitalize on.
“It’s sending a signal about who we want to be. We want to be known to be forward. We want people to get excited about it,” she said, adding that Kate Spade hopes the new brand will help it tap into a younger consumer base. “The Japanese are known for being very forward and kind of modern in their tastes.”
A handful of other Kate Spade Saturday stores are rolling out in developments and malls in Japan over the coming weeks. Andrew said the brand is looking at potential locations for the brand’s first U.S. store, possibly in New York or Los Angeles, and it is looking at other Asian markets, but “nothing is solid.”
As reported, Kate Spade Saturday is launching this spring through e-commerce in the United States. The brand will enter the Brazilian market in early fall through e-commerce and stores in São Paulo.
“We think it’s going to be such a broadly appealing concept [with] the price points married with the name Kate Spade,” she said, declining to give sales forecasts for the brand. “We just see huge opportunity in so many of our international markets.”
Prices in Japan range from 4,725 yen, or about $51, for a square bangle to 13,545 yen, or $145, for a sleeveless jersey dress.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye