By  on May 14, 2008

Kate Spade is courting Los Angeles shoppers for the first time with its own stores, part of an ambitious agenda to almost double the accessories brand's retail doors this year.
Liz Claiborne Inc.-owned Kate Spade's Southern California retail initiative kicked off May 2 with the opening of its 1,100-square-foot store at Caruso Affiliated's new Americana at Brand lifestyle center in Glendale. That store is to be followed this month by launches at the Westfield Century City and The Oaks at Thousand Oaks malls, and on Colorado Boulevard in Pasadena.

"Because of the shopping patterns in the West Coast, a number of neighborhood or micromarket stores help support the customer base there," said Kate Spade co-president Craig Leavitt. "There is an opportunity for a relatively large number of stores in that marketplace and that is why we are seeing this flurry of activity in L.A. that will expand to other places in the West Coast."

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