By  on July 10, 2013

Stylists such as Rachel Zoe came to prominence by helping celebrities look fabulous for awards shows. Now, wants to make stylists accessible to the average woman.

Cheryl Han and Eleanor Mak, Harvard Business School graduates, created with the goal of democratizing styling for those who need sartorial help, but don’t necessarily know where to get it. “We’re definitely the key customer,” said Han. “It’s about the girl who cares about how she looks and wants to be part of the fashion world, but doesn’t have the time or confidence to know what to buy.”

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