By  on May 19, 2014

Take one tech boom, add an anti-chain store law and six-figure payments to vacate existing tenants, insert Sandro, Alexis Bittar, Ella Moss and Aesop, and what do you have? Fillmore Street, aka the hot retail spot in San Francisco.

Undeterred by the fact that annual rents have rocketed to between $120 and $144 a square foot, from $72 to $84 a square foot just two years ago, and that the vacancy rate is about one a year, fashion and beauty brands have been clamoring to claim a spot in this affluent Pacific Heights neighborhood. Among those building stores are The Kooples and Rag & Bone. Moreover, Maje and Rebecca Minkoff have set their sights on what realtor David Fishbein describes as “Bleecker Street on the West Coast.”

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