NEW YORK — It’s never too early to think about Christmas.

Even before back-to-school selling gets into full swing, retailers have begun to hype their holiday items to the media, as they finalize special promotions and seasonal gift shops. Retailers (like most people) both welcome and fear the holiday season. After all, it can make or break the year. But with business in some categories improving in the past two months, there’s a glimmer of optimism.

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