By  on September 14, 2011

LOS ANGELES — Fashion mogul Kimora Lee Simmons is ramping up her life in the fab lane by taking the helm of online fashion retailer The Manhattan Beach, Calif.-based company, a division Intelligent Beauty, revealed Simmons’ appointment as president and creative director, a post created for her from the outset of the company’s launch in March 2010.

“I can’t even remember my official first day in the office, but I feel like this has been months in the making,” said Simmons as she walked through the light-filled studio space toward her corner office filled with brightly colored shoes and bags. “We [she and Intelligent Beauty co-founders Adam Goldenberg and Don Ressler] have been talking about this for a very long time.”

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