All 12 Kira Plastinina stores in the U.S. will close their doors today at 6 p.m., a scant seven months after the first units opened.
On Thursday, a sign outside the Kira Plastinina store at 22 West 34th Street read, “Going out of business, best deal ever!” “Tomorrow at 6 p.m. is the last day,” said a store employee. “Everything is 70 percent off. All the stores in the U.S. are closing tomorrow.”
Calls to the company’s corporate office, KP Fashion Company in Los Angeles, went unanswered Thursday.
The Kira Plastinina collection is designed by 16-year-old Kira Plastinina, whose father Sergei Plastinin, a tycoon in the dairy and fruit business in Russia, has bankrolled the concept. There are about 40 Plastinina stores in the Russian Federation. Sergei Plastinin has said he’d like to have 500 stores internationally. The plan for the U.S. was to open 50 stores in the next three years.
Russian oligarchs like Plastinin, who was heavily invested in the Russian stock market, have fallen hard and fast, their declining wealth a reflection of the meltdown of Russia’s stock market. The distressed U.S. economy didn’t help Plastinina, nor did shortcomings in how the chain was operated. The flow of merchandise, especially new styles, was weak, making it difficult for Kira Plastinina to compete with fast fashion retailers such as H&M, whose stores receive new shipments daily.
The Kira Plastinina stores ranged in size from 1,400 square feet, to 5,600 square feet for the West 34th Street unit. Other Kira Plastinina stores are located in SoHo; Americana at Brand in Glendale, Calif.; Beverly Center and Robertson Avenue in Los Angeles; Beverly Drive in Beverly Hills; Shoppingtown Topanga in Canoga Park, Calif.; Third Street Promenade in Santa Monica; Stamford Town Center in Connecticut; Fashion Show Mall in Las Vegas, and Garden State Plaza in Paramus, N.J.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)