By  on December 13, 2013

NEW YORK — With nail-color sales languishing, Kiss Products is promising to deliver growth to the category in the form of gellike artificial nails, nail art and artificial eye lashes.

Sales of nail polish declined just under 1 percent to $225 million for the 12-week period ended Aug. 11 in mass outlets according to IRI, leaving suppliers and retailers scurrying to find something to take up the slack. Add to that, the at-home gel kits have not gained traction although consumers adore the finish of a gel.

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