Kohl’s Corp., intent on accelerating its private and exclusive brand strategy, is relocating and expanding its New York design office.
The new location, at 1400 Broadway, is more than twice the size of Kohl’s existing design office at 1359 Broadway. The retailer plans to begin operating at 1400 Broadway in June.
“We continue to differentiate Kohl’s through our exclusive partnerships and remain committed to bringing world-class brands to customers nationwide,” said Kevin Mansell, chairman, president and chief executive officer. “Having a New York presence has been instrumental in growing our exclusive and private brand strategy, which accounted for 45 percent of sales through the third quarter of this year, up over 2 percent compared with last year. The new location allows us to manage our existing brands andsupport anticipated growth as we continue to focus on growing market share.”
Kohl’s New York design office houses designers and support staff for its seven licensed brands: Simply Vera Vera Wang, Food Network, Elle, Dana Buchman, Candie’s, Chaps Home and Fila Sport.
“To support the growth and incredible success we’ve seen with our exclusive and private brands, it’s important our New York design office has a space that can sustain existing brands, while allowing for additional growth of our exclusive brand portfolio, so we can deliver the absolute best quality, style and value to shoppers,” said Peggy Eskenasi, executive vice president of product development.
Kohl’s, which has 1,059 stores and is based in Menomonee Falls, Wis., wants to further bolster its presence in New York by opening its first store in Manhattan. The retailer has checked out locations in Times Square and the busy 34th Street shopping district, as well farther north in the area of Columbus Circle, including 1775 Broadway, which is being renovated by Moinian Group, the landlord.
Kohl’s has also considered space in the vacant Argonault Building at 224 West 57th Street, on the southeast corner of 57th and Broadway. The retailer typically opens stores in the 80,000- to 90,000-square-foot range. It is believed that Kohl’s is not close to locking in on a location.
Nordstrom also has been searching for a site in Manhattan, but it is not easy to find a big enough location; Nordstrom wants at least 180,000 square feet. Establishing a New York presence would elevate the fashion images of both chains, and help them jump on fashion trends and collaborations with designers.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews