Kohl's Corp. is reducing inventory and fixtures in its stores, making them "operationally smaller."By the end of 2017, nearly half of the 1,100-unit fleet will have been reformatted, Kohl's said Tuesday.So far, about 300 Kohl’s stores have been "optimized with new interior layouts becoming operationally smaller through balancing inventory and adjusting fixtures," the company said in its announcement.A Kohl's spokeswoman explained, "For optimizing the 300 stores, the box stays the same size but inventory is adjusted and the number of fixtures is reduced." No new construction or subleasing is involved, she said.In addition, the retailer is opening smaller format stores, including four 35,000-square-foot units this year, adding to the eight small format stores opened in 2016. The four new units will be in North Smithfield, R.I.; Blue Ash, Ohio; East Windsor, N.J., and Montebello, Calif.Kohl's cited some examples of actual downsizings, including the store in Warner Robins, Ga., which is being reduced from 89,000 square feet to 62,000 square feet. The Fort Smith, Ark., store will be reduced from 87,000 square feet to 62,000 square feet.In spring 2018, Kohl’s will open a new single-level, 55,000 square-foot store in Greenfield, Wis., replacing the two-level, 85,000-square-foot store in nearby Southridge Mall. Earlier this year, Kohl’s relocated an 80,000-square-foot Charlotte, N.C ., store to a nearby 55,000-square-foot location.The retailer said that "by optimizing and rightsizing stores based on customer and inventory needs, Kohl’s stores are able to operate more efficiently and provide a more engaging customer experience." Small format stores are "flexible and efficient, with fixtures that can be adapted by department and for localized merchandise and assortments."
The company added that customers can browse and purchase the full selection of kohls.com merchandise via in-store kiosks and have merchandise shipped to their home for free.
Other major chains, including Wal-Mart and Target, have been rolling out smaller format stores, and Macy's is examining much of its real estate portfolio for possible selling space reductions and alternative uses.At Kohl's, “Our stores remain at the core of our omnichannel strategy and we will continue to invest in them by opening smaller formats, rightsizing and optimizing our selling space and working to ensure that shopping in our stores is an engaging and inspiring experience for our customers,” said Kevin Mansell, the company’s chairman, chief executive officer and president.Kohl's also disclosed that a new e-commerce fulfillment center will open in Plainfield, Ind., in a matter of days. The 937,000-square-foot facility will process, fill and ship kohls.com orders and is equipped with "state-of -the-art technology." Kohl’s other e- commerce fulfillment centers are in San Bernardino, Calif.; Edgewood, Md.; Monroe, Ohio, and DeSoto, Tex.All Kohl’s stores fulfill and ship online orders, and serve as pick up locations for customers who buy online and pick up the packages at the store.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty