By  on September 4, 2014

DALLAS — It’s a first for Suitsupply and a major investment in youthful style by Stanley Korshak.

The Dallas luxury emporium today will open Shak Men’s, a 4,000-square-foot contemporary store that devotes half its space to Suitsupply’s only shop-in-shop worldwide.

Located across the courtyard from the main store, Shak Men’s takes the space formerly occupied by the Shak women’s contemporary store, which moved in July to a bigger unit across a breezeway. Korshak spans 73,000 square feet, almost all the retail area at the Rosewood Crescent Hotel.

“The [Shak] women’s has been a huge home run, and I think the men’s will be, too,” said Korshak owner Crawford Brock. “We’re a superluxury store and will continue to be, but as you look forward, that contemporary business is growing substantially.”

Rose Clark, general merchandise manager, predicts Shak Men’s will be clocking $2 million in annual sales within 18 months.

Shak Men’s has stylish men covered from chapeau to toe. The mix features Rag & Bone, Vince, John Varvatos, Eidos and Aesop togs, as well as shoes, scarves, jewelry and leather goods.

“We are a collections-driven business,” Clark noted.

Korshak’s total volume this year has been on the rise, Brock said, without providing a figure. Revenues increased 18 percent in August and are up 13 percent for the year — approaching record figures in 2007 before the Great Recession. The main store’s premium inventory includes Brunello Cucinelli, Kiton and Belvest for men, and Lanvin, Giambattista Valli, Oscar de la Renta, Carolina Herrera and Calvin Klein for women.

Brock and Clark landed the Suitsupply shop because of their longtime relationship with vice president Nish de Gruiter, who was formerly with Brunello Cucinelli.

Korshak is a “great name” in Texas, asserted Filipe Batáglia, chief operating officer of the Amsterdam-based company, known for selling sharply priced suits with European styling.

On Tuesday, Batáglia and nine staffers were putting finishing touches on Suitsupply’s chartreuse, black and white shop, which is owned by Korshak. It’s less than half the size of the chain’s smallest store, but features the brand’s signature visible sewing station for on-site tailors as well as new fixtures, such as clear glass wardrobes.

“For Suitsupply, this is very important because we’ve never done this, and it’s a good way to see if we can maintain our image and our brand, and educate the customer,” Batáglia said. “The growth here in the U.S. is so big that I completely focused on it.”

Suitsupply is building a 9,000-square-foot store a few miles away in an expansion of the West Village open-air mixed-use center. Set to open by 2015, it will be the company’s largest store in North America.

Each of the brand’s 51 units — including the 11 in the U.S. and one in Toronto — feature unique, colorful decor, Batáglia noted. He plans to open doors next year in San Francisco, Los Angeles, Miami, Montreal and Vancouver, and aspires to reach 100 North American units within five years. Batáglia also foresees additional shops-in-shop.

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