By  on June 15, 2005

The general manager at Stanley Korshak recently tossed out four garbage bags filled with reports on its luxury retail business. They became superfluous after the installation of a new point-of-sale management system.

"You can drill down into sales detail that we never had before without running five reports this big," said Crawford Brock, Korshak's owner, spreading his hands 6 inches apart. "I can look at sales by department, class, description, history, color and style. I can access it by vendor and by customer. It's amazing."

The Dallas-based company uses Cybex Systems software running on a network of 30 Dell personal computers, including 18 point-of-sale PCs with flat screens and Internet access. New Symbol Technologies hand-held scanners are bringing Korshak into the bar-code age as all fall receipts are tagged with the codes.

Brock invested about $200,000 in the equipment because he saw it as essential to his goal of doubling Korshak's annual revenue to $60 million within a decade. He said the cost will equal what he would have paid to his former computer provider, STS/NSB, in two years.

"In the last 12 months, I've expended a substantial amount of money on the store interior and I plan to spend more on the exterior and add square footage," he said. "I looked at our computer system and asked, 'Is this going to give us what we need?' We had to make a move, and this was the best available."

Korshak, which has 37,000 square feet of selling space at the Shops at the Hotel Crescent Court, last year did $30 million in sales of women's and men's fashion, shoes and accessories, as well as cosmetics, tabletop furnishings, gifts and bridal. Brock said business was 20 percent ahead this year and he is negotiating to take another 15,000 square feet of space in time to celebrate the company's 20th anniversary in 2006.

Turning to the PC behind his desk, Brock clicked and displayed a list of about 10 items by vendor that had sold in the first hour of business, for a total of $1,352.25.

"Before, we couldn't tell that we had sold an item until the next day," he said. "Now, if someone wants a skirt in a size 6 and it sold, we know there is no point in looking for it on the racks."

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