MILAN -- Krizia plans boutiques for New York and Paris in September, and last month opened a store in Venice.

Aldo Pinto, chairman, said the New York store will be at the southeast corner of Madison Avenue and East 66th Street.

"We are very happy. It's a big space, more than 2,000 square feet. This will change a lot of things for us," Pinto said.

The Manhattan store, which will be controlled by Krizia, will help strengthen the firm's image in New York. It takes over a site that was occupied by Charles Jourdan.

Krizia has a franchise boutique in New York operated by Bonnie Keller on Madison and 68th. It will be closed at the end of July, according to Krizia executives. Keller, who continues to operate a Krizia boutique in Palm Beach, Fla., could not be reached for comment.

The New York store is being designed by architect Piero Pinto, Aldo Pinto's brother. It will carry the full Krizia signature collection and accessories, as well as men's wear, Pinto said.

After a long site search, Krizia signed a lease for a new boutique in Paris. A franchised Krizia boutique on Faubourg St. Honore closed earlier this year. The new store, at 48 Avenue Montaigne, is 2,300 square feet and will carry Krizia's signature women's wear.

The Venice boutique is a joint venture with a local businessman, Giuliano Checcato, who operates boutiques in Venice for Gucci and Cartier.

It is a two-story, 1,500-square-foot unit that offers the Krizia Poi and Poi by Krizia signature lines in addition to the signature women's line. Krizia had a franchised boutique in Venice that carried the signature women's wear line, but that arrangement ended about a year ago.

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