LOS ANGELES -- The California Mart is planning a mini market this month to make up for the abrupt end brought to its summer market by the Jan. 17 earthquake.
While the California Mart suffered no damage in the quake, power to the building was interrupted and little business was done.
In response to tenant requests, Mart officials have decided to prolong one of its upcoming Market Tuesdays -- a weekly program that rewards participating buyers with cash incentives -- into a mini market to be held Feb. 8-10.
"We were coming to the end of a busy fashion week when it was disrupted," said a Mart spokesman. "A lot of out-of-towners stayed to finish their work but many local buyers didn't come in due to the traffic situation.
"This market is designed to help them. However, some out-of-town buyers have called and are making plans to come back. We are doing this in partnership with our showrooms. Reps are canvassing their buyers on the phone and the response has been positive. We felt these were the best dates because they do not conflict with other markets."
Among the incentives Mart officials have packaged for registered buyers are $35 airfare rebates; $15 rail travel rebates; reduced hotel rates of $90; free parking; complimentary continental breakfasts, and a host of showroom merchandise specials.
In addition, Mart fashion director Denise C. Scher will host a daily "Fashion Forecast" slide presentation.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"