By  on June 15, 2011

“How do we find white spaces? How do we break through and how do we leverage digital to drive consideration in a new way?” asked Marc Speichert, L’Oréal USA’s chief marketing officer, about the ever-evolving digital beauty marketplace.

Speichert, who oversees L’Oréal USA’s four divisions, including consumer, luxury and professional products, as well as active cosmetics, discussed the new consumer decision cycle and his focus on identifying innovative digital initiatives for L’Oréal’s 23 brands.

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