By  on July 23, 2012

In 2008, Chinese entrepreneur Dong Lu had several epiphanies at once. One was that women in China, particularly young women, were becoming if not more overtly sexual, definitely more openly sexy, risqué and revealing in terms of their choice of dress.

Another was that China lacked lingerie brands with sex appeal. Existing brands were either too conservative or too kinky for professional women in their 20s and 30s.

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