By  on August 5, 2011

La Prairie intends to build on the success of Cellular Power Infusion with the September introduction of Cellular Power Charge Night, an overnight antiaging treatment.

Cellular Power Infusion, a $475 skin firming gel that landed on counters in February, stands as La Prairie’s single biggest product launch due to its scientific breakthroughs. “We call Cellular Power Infusion a game-changer, geared towards targeting aging in a new way: by addressing three dimensions of the skin — mitochondria, skin cells, skin tissue,” said Lynne Florio, president. The company took the rare step of advertising it with print ads and promoted it via Twitter in its first foray into social media, she added.

A source noted it was on track to reach $10 million in first-year U.S. sales and $50 million worldwide its first year, and the new Cellular Power Charge Night product is expected to follow at least the same growth trajectory if not higher.

The new goo combines retinol with a synthetic oxygen transfer agent called perfluorodecalin that infuses oxygen into the skin to help keep it hydrated while the retinol stimulates cell renewal, according to brand spokeswoman Jaime Maser.

Cellular Power Charge Night is packaged in a dual-phial container of white retinol cream and blue PFD serums that mix together when pumped. The 30-ml. serum is $475.

“Scientists know that aging signs in the skin can be caused by low oxygen levels that occur as the skin matures,” Maser explained. “The unprecedented combination of retinol and oxygen in one product gives a unique nighttime recovery opportunity for the skin.”

In the U.S., the serum will carried at all of La Prairie’s 220 doors. It also will be used in late-day facials at La Prairie spas in the Beverly Hills Hotel and the Ritz-Carlton Hotel Grand Cayman and the Ritz-Carlton Central Park, she noted.

Another La Prairie spa is slated to debut in October at Los Angeles’ iconic Hotel Bel-Air, which has been closed since fall 2009 for extensive renovation and expansion.

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