By  on August 5, 2011

La Prairie intends to build on the success of Cellular Power Infusion with the September introduction of Cellular Power Charge Night, an overnight antiaging treatment.

Cellular Power Infusion, a $475 skin firming gel that landed on counters in February, stands as La Prairie’s single biggest product launch due to its scientific breakthroughs. “We call Cellular Power Infusion a game-changer, geared towards targeting aging in a new way: by addressing three dimensions of the skin — mitochondria, skin cells, skin tissue,” said Lynne Florio, president. The company took the rare step of advertising it with print ads and promoted it via Twitter in its first foray into social media, she added.

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