PARIS -- Karl Lagerfeld says he's ready to face the cameras.
"I haven't signed any papers, because there are other people in our company to do that, but I met with the people from Q2, and I think we should do something," the designer said late Tuesday.
Lagerfeld met here earlier in the week with representatives of Q2, including Harlan Bratcher, senior vice president of merchandising, and Diane Von Furstenberg, Q2's creative director. He credits Von Furstenberg with spurring his interest in electronic selling.
"Diane is one of those people you get ideas just from talking to," he said. "She's very positive and down-to-earth."
While details have yet to be ironed out, Lagerfeld said his idea right now is to go on the air with items for men and women.
"It could be based on a group of shirts and blouses in beautiful cottons, with bows and things like that, mixed with skindress pieces," he said, referring to the body-hugging, stocking-knit sheer dresses and separates he has shown in the last two Karl Lagerfeld collections.
"And you know, I must admit I love going on TV," Lagerfeld said. "I feel very at ease there. I am not one of those people who is scared by the camera. After all, it's just a piece of glass, some electricity and metal, no?"
In New York, Bratcher said Wednesday that no date has been set for Lagerfeld's television debut.
"We're not going to rush him," he said. "He's working on prototypes now."
Lagerfeld's entrance into the home shopping arena could give the industry the fashion credibility that it has been seeking.
Industry experts believe that if a high-end designer like Lagerfeld -- who is responsible for the Chanel, Chloe and Fendi collections, as well as a collection under his own name -- can sell on TV, other top designers cannot be far behind.
"There is no question that Lagerfeld will help the image of home shopping," said R. Fulton Macdonald, president of International Business Development, a retail consulting firm. "Just as Saks Fifth Avenue and Barry Diller [QVC's chairman] redefined the home shopping industry, which had been viewed as cheap jewelry sold late at night, Lagerfeld's participation will add the imprimatur of elegance and credibility."Designers will reconsider, particularly if Lagerfeld does well," Macdonald added. "They'll want to see how he is received."
Bratcher said designers have responded already. He said they called after Lagerfeld's meeting with Q2 was reported in WWD on April 21. He declined to name the designers.
In addition, Bratcher said he has met with Susie Tompkins, who has agreed to design two collections for Q2, one under her own name and the other under the Esprit label.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews