By  on November 11, 2011

Kellwood Co. will today launch the e-commerce site for its new mall-based retail concept, Lamb & Flag. The online shop at will give shoppers the first look at the brand’s merchandise and visual aesthetic, which targets men and women 18 to 24 with denim and rock ’n’ roll-inspired sportswear.

The first Lamb & Flag brick-and-mortar store will open in the Brea Mall in Brea, Calif. on Dec. 16. An additional unit will open in January in The Shops at Mission Viejo in Mission Viejo, Calif., and the third store will open in February at Los Cerritos Center in Cerritos, Calif. Each store is about 3,500 square feet in size.

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