By  on August 27, 2014

In its first brick-and-mortar foray overseas, Lands’ End has begun opening shops-in-shop inside the House of Fraser department store chain in the U.K.

“This is such an interesting opportunity for us to increase brand awareness and drive new customers to the brand,” Edgar Huber, Lands’ End president and chief executive officer, told WWD. “We’re working on partnerships for Japan,” for Lands’ End’s next overseas brick-and-mortar venture, Huber said.

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