In its first brick-and-mortar foray overseas, Lands’ End has begun opening shops-in-shop inside the House of Fraser department store chain in the U.K.
“This is such an interesting opportunity for us to increase brand awareness and drive new customers to the brand,” Edgar Huber, Lands’ End president and chief executive officer, told WWD. “We’re working on partnerships for Japan,” for Lands’ End’s next overseas brick-and-mortar venture, Huber said.
The first Lands’ End shop-in-shop, 395 square feet in size, opened in the Norwich location of House of Fraser last week. Four other shops will open through September at the British retailer’s Lakeside, Birmingham, Bournemouth and Bristol locations. The shops are between 350 and 600 square feet. Lands’ End is also being sold on houseoffraser.com
Huber confirmed that freestanding stores are a possibility abroad as well. In the U.S., Lands’ End operates five regular stores, six outlets and 243 shops inside Sears stores. Lands’ End began trading as a public company on Nasdaq last April after it was spun off by Sears Holdings Corp.
In September 2013, Lands’ End launched a global extension of its core e-commerce platform, allowing international customers to view pricing and place orders in 60 local currencies at landsend.com. Currently, the company distributes to more than 136 countries.
The company has substantial operations in Germany‚ Japan and the U.K. as well as catalogue and e-commerce channels in Austria, France and Canada.
House of Fraser has more than 60 stores across the United Kingdom and Ireland. In April, Nanjing Cenbest, a Chinese department store otherwise known as Nanjing Xinjiekou Department Store Co. Ltd., agreed to acquire House of Fraser. The deal allows House of Fraser’s management team to continue to grow and invest in the business in the U.K. and Ireland and provides a platform to expand the brand in international markets.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)