1963
Gary Comer, a young advertising copywriter and sailing enthusiast, quits his job to work for a company that sells marine hardware and boat sails. He partners with the company’s owner, Richard Stearns; his friend, Buck Halperin, and several others to launch a mail-order business to sell sailing equipment and hardware.

1964
Comer produces Lands’ End’s first catalogue, called The Lands’ End Yachtsman’s Equipment Guide. It becomes the most important reference catalogue of its time to naval architects, boat builders and sailboat owners.

1973
The company starts creating something besides sailing equipment: duffel bags, manufactured in-house.

1974
Lands’ End develops and markets its own brand of rain suit, a two-piece outfit worn by sailors in foul weather.

1975
The brand’s first all-color catalogue is issued, with 30 pages of sailing equipment and two pages of clothing.

1976
The focus shifts from sailing equipment to clothing and canvas luggage. Non-nautical products now take up eight pages, including products such as a men’s chamois-cloth shirt.


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