1963
Gary Comer, a young advertising copywriter and sailing enthusiast, quits his job to work for a company that sells marine hardware and boat sails. He partners with the company’s owner, Richard Stearns; his friend, Buck Halperin, and several others to launch a mail-order business to sell sailing equipment and hardware.

1964
Comer produces Lands’ End’s first catalogue, called The Lands’ End Yachtsman’s Equipment Guide. It becomes the most important reference catalogue of its time to naval architects, boat builders and sailboat owners.

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