NEW YORK — Lane Bryant’s new 7,835-square-foot flagship opening on Friday at 225 West 34th Street puts all of the retailer’s recent re-branding efforts to use, from the new LB logo incorporating a heart shape to new co-branded collections created with the Manhattan flagship in mind.
The store has a grand staircase and escalator leading to a 2,180-square-foot balcony area where the innerwear brand Cacique is housed. It is expected to be among the top-performing units in the 800-store chain.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"