By  on December 18, 2012

Lane Bryant, the women’s plus-size apparel retailer, has launched “Just for You” to enhance its online shopping experience, as well as an optimization of its mobile browsing capabilities on iPad devices.

The “Just for You” platform provides each shopper with personalized product recommendations, using information about the individual’s profile, which includes shape, preferences and style.

To unlock this article, subscribe to WWD below.

load comments
blog comments powered by Disqus