NEW YORK — David Riddiford was named president of Lane Crawford, a designer specialty store with seven locations in Asia, effective Oct. 1.

Riddiford, who has been senior vice president of merchandising for the past year, was merchandising director at Selfridges in the U.K. before joining Lane Crawford.

Part of the private empire of tycoon Peter Woo, Lane Crawford carries designers such as Donna Karan and Dolce & Gabbana. Woo's 28-year-old daughter, Jennifer, has been president and managing director of the company for the past two years, charged with updating the store at a time when competition in the region is fierce.

Woo will continue to work with Riddiford as managing director of Lane Crawford's board.

The company last year opened a new store at the International Financial Centre Two, a glitzy Hong Kong mall, and will unveil a new store in Pacific Place in November.

Riddiford's mandate is continuing expansion in the region. He said the company is looking to build flagships in Beijing and Shanghai of between 60,000 and 100,000 square feet.

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