By  on March 19, 2010

NEW YORK — Whether women are growing their eyelashes longer or turning to enhancements, lashes are a hot category.

Sales of false eyelashes for the 52-week period ended Feb. 20 in food, drug and mass (including Wal-Mart) grew 6.2 percent to almost $44 million, according to Nielsen data. That’s during a period when many beauty categories were flat.

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