WWD has learned that Nasty Gal laid off more than 20 people last week.
A smaller first and second round of layoffs reportedly occurred earlier this year around the time former president and chief operating officer Deb Benton departed in February. The layoffs come after Sheree Waterson was named president and chief product officer in March.
At the end of 2013, the staff was said to be about 280 people, meaning that more than 10 percent of the staff has been let go this year.
“We made some changes yesterday in order to strategically reorganize the business to fit our vision of the future,” Sophia Amoruso, Nasty Gal founder, chief executive officer and creative director, confirmed Friday. “We are building a powerful brand that leads the market and are committed to creating something that has never been created before.”
The e-tailer, gearing up for its first flagship, opening in December, was reported to have sales nearing $130 million last year.
Amoruso maintained that in addition to the technology team being affected, many of the changes were the result of a desire to work exclusively with agencies on the public relations side.
The opening of the brand’s first two stores is an ongoing focus, and Amoruso said she will “continue to build the team to support that growth.”