By  on September 23, 2010

PARIS — With a revamped men’s wear department, Le Bon Marché is seeking to position itself as the ultimate luxury shopping experience for the Rive Gauche guy.

Devoting more space to high-end tailored brands and shoes, the LVMH Moët Hennessy Louis Vuitton-owned department store on the Left Bank here cleared an additional 11,840 square feet in the basement (formerly the stationery section) for the men’s wear unit, called Balthazar.

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