By  on August 19, 2010

The limited edition capsule collection that Billy Reid designed with Levi’s combines Southern-flavored tailoring and rugged workwear, and will bear the label Levi’s Workwear by Billy Reid.

The collaboration was part of Reid’s prize package from the “Best New Menswear Designers in America,” awarded by GQ and the CFDA. The line, handcrafted in the U.S., will launch in September at 14 Bloomingdale’s stores, including the New York flagship, as well as five Billy Reid stores, bloomingdales.com and billyreid.com. Bloomingdale’s flagship and Reid’s Manhattan boutique will both hold launch celebrations on Fashion’s Night Out, Sept. 10.

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