By  on May 28, 2013

In a twist on the traditional trade show, Liberty Fairs is opening a retail store in Los Angeles to showcase a rotating roster of its brands directly to consumers. Located at 8366 1/2 West 3rd Street in West Hollywood, the 800-square-foot space will be available to Liberty Fairs clients as an added value.

The store, dubbed Concept 8366 1/2, officially opens June 1 in a partnership with e-tailer shopwittmore.com. The trendy site will offer a range of its indie men’s brands in the brick-and-mortar space through June 30, at which point a new partner will move in.

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