NEW YORK — Retailers and manufacturers scoured the Licensing International Expo at the Jacob K. Javits Convention Center here for deals to grow their businesses in 2008.
Brands such as Mattel, CBS, Universal Studios, McDonald's and even Elvis turned out to showcase new licensing ideas at the four-day event that ends today.
At the Global Brands Group booth, the company was celebrating its deal with FIFA, the international professional soccer federation. As the master licensee for FIFA, Gary H. Schoenfeld, former head of Vans and now co-chief executive officer at Global Brands, said the mission is to make consumers see the label as a full lifestyle brand.
"We think of our company not as licensees, but instead, as brand owners," Schoenfeld said. "We have a real passion for the growth of our brands."
To begin growing FIFA, the company is launching a full apparel program for men and women, and plans to open 600 to 800 retail locations worldwide in the next four to five years. There also will be a FIFA video game and accessories that display FIFA logos, from the trophy to country-specific graphics. The plan is to raise FIFA's profile as an active, contemporary brand that represents the sport and is known for its fashion sense.
"Our merchandise strategy will make people think of this brand as a lifestyle," said Colin Lyon, senior vice president of merchandising for Global Brands, who joined the company from Nike, where he worked for the last 10 years.
"Our mission here is to filter the FIFA name into the mainstream," Lyon said.
At the Ripe Ideas booth, owner Robin Sayetta was promoting the newly acquired Camp Beverly Hills brand, a popular line in the Eighties that was unsuccessfully relaunched in 2004 as a contemporary brand. Now under the direction of Ripe Ideas and creative direction of "Project Runway" season-one winner Jay McCarroll, the brand will be relaunched as a junior label for spring.
"We've done some comprehensive research and really see this as a brand that people are very excited about," Sayetta said. "Jay has a great eye and really connects with this young customer. He has done a great job with coming up with modern ideas that teens will love."
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews