Bridge has been a relatively sleepy sector as retailers struggle to find ways to reinvent it amid competition from the hot contemporary zone.
However, the category is seeing some signs of a resurgence, led by fresh entries such as Premise and merchandising formats like Bloomingdale's New View department and Saks Fifth Avenue's Modern floors. The renewed activity is giving hope to younger labels that are looking to bring a point of difference to bridge. Here, a roundup:
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"