Bridge has been a relatively sleepy sector as retailers struggle to find ways to reinvent it amid competition from the hot contemporary zone.
However, the category is seeing some signs of a resurgence, led by fresh entries such as Premise and merchandising formats like Bloomingdale's New View department and Saks Fifth Avenue's Modern floors. The renewed activity is giving hope to younger labels that are looking to bring a point of difference to bridge. Here, a roundup:
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)