Bridge has been a relatively sleepy sector as retailers struggle to find ways to reinvent it amid competition from the hot contemporary zone.
However, the category is seeing some signs of a resurgence, led by fresh entries such as Premise and merchandising formats like Bloomingdale's New View department and Saks Fifth Avenue's Modern floors. The renewed activity is giving hope to younger labels that are looking to bring a point of difference to bridge. Here, a roundup:
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)