By  on January 11, 2010

The challenging economy, price-conscious consumers and retail consolidation have made licensing a designer or lifestyle brand in the lingerie sector more difficult in the last year, executives said.

As a result, fewer first-time licensors are shopping the industry for deals, and the majority of established designer and national brand name licensees are sitting tight on existing agreements, focusing on enhanced quality and design, brand image, on-time deliveries, competitive pricing and solidifying retail partnerships.

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