LONDON — Jewelry house Links of London, known for its cuff links and charm bracelets, is shaking up its image and setting its sights on international expansion.
Following the acquisition of the brand by the Greek fashion jewelry company Folli Follie for 45 million pounds, or $84 million, in 2006, Links' founders John Ayton and Annoushka Ducas left the 18-year-old company last year. Ducas had served as creative director, while Ayton was the company's chairman.
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