By  on November 11, 2013

LONDON — Liz Earle is ready to roll out its wholesome, botanicals-based beauty brand to the U.S. next year, with a focus on skin-care education.

The British brand originally planted its flag in the U.S. in 2008 — two years before it was purchased by Avon — and current distribution remains limited. And principals believe there is enormous untapped potential.

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