By  on February 16, 2011

Within U.S. fashion circles, London-based designer Kinder Aggugini is not high on the radar. “I know people don’t know me,” Aggugini said.

But the profile could change starting now. On Tuesday night, he kicked off a new program at Macy’s intended to build up the chain’s Impulse contemporary departments, whereby a different designer creating exclusive items gets featured every few months. Karl Lagerfeld and two other designers will follow Aggugini, creating capsule collections selling for about two months at Macy’s this year. Exclusives from all four designers in the fourth quarter will create a unique holiday assortment.

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