By  on April 20, 2012

NEW YORK — The name of Eighties-era chain the Forgotten Woman captured the feelings of plus-size customers who felt overlooked by department and specialty stores. Today, plus-size clothing is a $17 billion market that few stores ignore. Tall women, however, still feel left behind and consider themselves to be the true forgotten consumer.


One of the few retailers catering to the constituency is Long Tall Sally, a U.K. brand for woman 5 foot 8 inches and taller. Long Tall Sally aims to provide a total wardrobe solution for tall customers with sportswear, work wear, formal wear, casual clothing, swimwear, shoes and accessories. “Our goal is to be the first choice in fashion for tall women worldwide,” said chief executive officer Andrew Chapin. “It’s a really difficult niche to do well. The biggest issue is fit. The greatest challenge is finding pants that fit. We sell a lot more bottoms than tops.”

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